Jobs

Posted 8 August 2010

Insight & Analytics Research Analyst
Waggener Edstrom Worldwide

Deadline: 'open until filled'

Portland, OR or Seattle, WA / Waggener Edstrom Worldwide

Overview
The Insight & Analytics team is made of expert analysts who can add value in the initial discovery and shaping phases of the communications development path. The team can provide insight into target audiences, uncover key influencers and outlets, test key messages, assess brand strategies and conduct perceptual mapping of traditional and social media. This position is an integral part of the team and provides support for projects, services and products to Account Staff or other teams within the agency. The focus of this intermediate-level position is to gather relevant information for analysis and distribution.

This position will be focused on utilizing primary research methods.

Please note: This defined term role will last 3 – 4 months with the hours per week varying from 10 – 40 depending on current project load and resources required.

Responsibilities

• Oversee and manage large scale quantitative projects with key clients and drive approach, analysis, and identify client implications.

• Serve as day-to-day contact for Account Management team and take the lead in project-related communications.

• Assist new business efforts by scoping research and working closely with partners to determine project feasibility, costs and timing estimates.

• Manage quantitative and qualitative primary research projects through all stages of the research process while proactively ensuring study success and exceeding client expectations:

• Understand client objectives to identify best research design
• Design measurement tools to best reach research objectives, e.g., compose questionnaire and/or moderator’s guide
• Manage partner and vendor relationships, such as panel and programming suppliers and monitor the progress
• Prepare and execute analytics plans that drive results from data to insights
• Synthesize information, generate insights and develop recommendations/conclusions
• Prepare reports with graphics
• Present research findings to internal and external stakeholders

Qualifications

• Bachelor’s degree in market research, marketing or social sciences (such as sociology or psychology) or a related field
• 3-5+ years supplier or related market research experience; tech sector and global data collection experience preferred
• Experienced conducting custom consumer and B2B studies: A&U studies, brand positioning, concept testing, segmentation, and tracking
• Fluent in quantitative research methods and an interest in qualitative research methods
• Basic understanding of statistics and applying statistical techniques
• Proficient using SPSS Base and Tables, Excel and PowerPoint
• Demonstrated experience successfully managing multiple projects simultaneously and meeting deadlines

Waggener Edstrom Worldwide (WE) is a global, integrated communications agency. For more than 25 years, the independently owned firm has developed strategic communications programs for innovative and world-changing clients, working to influence markets, inspire people and improve lives. In 2009, WE was awarded Best PR Agency in North America by International Business Awards and Top Place to Work in PR by PR News. In addition, WE was named one of Oregon Business’ 100 Best Companies to Work For. WE was also named European Technology Agency of the Year in 2008. WE has earned numerous honors for its outstanding work on behalf of clients, for its exceptional people and for its innovation in communications. The agency has more than 750 employees in 15 offices around the world, and its 15 Global Alliance partners expand the agency’s reach to 30 additional international markets. WE has seven global practices: Analyst Relations, Consumer Marketing, Corporate Communications, Healthcare, Public Affairs, Technology and WE Social Innovation, along with its digital strategies group, WE Studio D™. More information can be found at http://www.WaggenerEdstrom.com

Our greatest asset at Waggener Edstrom Worldwide is our people. We place a high premium on those who share our belief in the power of change, discovery and innovation. And when we find them, we’re committed to providing an Innovation Workplace with compelling work and work environments that encourage a culture of innovation and collaboration, professional development, outstanding total rewards, and an opportunity to make a difference.

Waggener Edstrom Worldwide believes its people are its greatest asset. The company offers outstanding professional development and competitive compensation and benefits.  Please submit your resume (in a Word document only please) via our website at http://jobs.waggeneredstrom.com/jobs/289418-Insight-Analytics-Research-Analyst.aspx